Hindustan Media Ventures Ltd (HMVL) has informed BSE that it has launched weekly Hindi newspaper Hindustan Jobs. The compact newspaper, which hit newsstands on May 8, 2011, is priced at Rs 7. The employment weekly would carry government as well as private job ads and would be circulated across the states of Bihar, Jharkhand, Uttar Pradesh, Uttarakhand and Delhi.
In a prepared statement, Amit Chopra, CEO, HMVL, said, “Hindustan Jobs marks an important milestone for us. It addresses a need gap in the market and is a well researched and innovative product offering. The product’s unique proposition of providing a one-stop, fast, relevant and reliable source of job related information is sure to make it a delight for the consumer.”
Hindustan Jobs has been designed by leveraging synergies from within the HT Media group with content partnership with their job portal Shine.com. “Shine’s expertise in the job information market has helped us deliver a superior product and provided us with a competitive edge,” Chopra added.
The launch of Hindustan Jobs follows the re-launch of Hindustan on April 12, 2011. The brand had repositioned itself with refreshed content, design and a revamped product portfolio. Rajan Bhalla, Head – Marketing – Strategic Businesses, HT Media, noted, “The search and need for jobs is a big life concern in the Hindi belt. As a brand, Hindustan is committed to making a difference in the lives of readers. Hindustan Jobs is just that. It reinforces Hindustan’s core proposition – Tarakki ko Chahiye Naya Nazariya – by taking employment opportunities to Hindi markets in a new and innovative format.”
Commenting on the new offering, Shashi Shekhar, Editor-in Chief, Hindustan, said, “Hindustan Jobs is a great innovation in Hindi journalism. The Hindi belt has a large population of educated youth. Jobs are the need of the hour for them. It is the duty of journalists to serve the demand of society. It is an opportunity to positively influence the lives of people who are seeking opportunities for progress.”
Hindustan Jobs is the latest in the series of innovations launched in the last few months by the publishing house. English teaching product – Jaano English, personal finance supplement – Hindustan Money and the women’s magazine, Anokhi, have been launched by the group recently.
A release issued by the group stated: “Currently, the print job information market is dominated by the government-run Employment News and carries only government jobs. The market also has a slew of private players, which cater to extremely localised markets.”
Hindustan Media Ventures Ltd is the publisher of the Hindi newspaper Hindustan, Hindi magazines Nandan and Kadambini and the news website livehindustan.com. The company is a subsidiary of the HT Media Group, a diversified media group with interests in radio, print and online media.