Maurya has broken all records and in the last three weeks as per TAM (week 29 – 31; Period : 10th July – 30th July), its viewership is 2.7 times higher than the # 2 channel regional channel in Bihar & Jharkhand.
Prakash Jha’s dream of having a channel of the people, for the people and by the people of Bihar & Jharkhand has turned into reality and Maurya has been growing consistently in numbers from its launch in early 2010. Today, it has sealed its # 1 position and is way ahead of competition in Bihar+Jharkhand.
The channel is led by young and dynamic Manish Jha who has taken over the channel responsibility in November 2010. He has earlier been associated with broadcasting and distribution companies Star TV and Rajan Raheja’s Foray Hathway in 2004 As “Brand Manager’ and contributed for 3 years was head for the Digital Promotion and CAS campaign of Delhi. Have worked with NEWS24 and Networks18 DEN for next 3 years have vast experience of Marketing, Programming and Digital Distribution. He Joined Maurya TV as Business Head in October 2010 since then Maurya Has been the front runner in Bihar & Jharkhand market. He has now become one of the talks about name in young brigade of Bihar Media
The News department is being looked after by Aaj Tak fame Kumar Rajesh, Famous for ‘Aaj Tak’ prime-time have worked for over 15 years in Media. Has been at top of media stream and contributed as Executive Editor for India TV as well. He has done also projects with LIVE India and Pragya for short span of time. Joined Maurya TV in November 2010 and have been doing great since then.
It’s ratio of about 75:25 between news and entertainment content is well received by viewers by generating GRPs in almost equal proportion between the two.
The mornings in Maurya are dedicated to news and current affairs, in afternoon programs like Maitnee Show, Saas ki chowk Bahu ka tadka, repeats of primetime serials are well received by the female audiences
Primetime is a mix of news and current affairs added with serials (like Sunaina and Bhaubali) is keeping the audiences glued to Maurya
Maurya TV is slotted to formally launch in UP and Uttarakhand by 15th August it has already spreading its footprints in UP, Uttarakhand and few selected areas.