Producers of Bollywood Movie Barfi have come up with an innovative way for its promotions which targets female audience.
A new YouTube application for the promotion of the 29-year-old’s new film “Barfi!”, enables Ranbir Kapoor’s  fans to instruct Barfi, Ranbir’s character in the movie, to do whatever they type in.
“Ranbir has been very excited about this project and has shot extensively to ensure that a relevant situational video with him plays out for any word that the user types,” said a source.
If the user types the word ‘Kiss’, videos of the actor blowing kisses at the user will be streamed. However, if there is an emotion that he “doesn’t understand”, you can “try another mood”.
“Barfi!” is produced and distributed by Disney-UTV. Combining Ranbir’s youthful persona with the personality of Barfi, the character, would create a new experience online, Shikha Kapur, executive director, (Marketing Studios), Disney-UTV, said in a statement.
The movie, releasing Sep 14, is set in 1970s, and features Ranbir as a deaf and dumb boy.
Directed by Anurag Basu, the movie also features Priyanka Chopra and Illeana D’Cruz in key roles.