All India Radio embarks into Social and Mobile Platforms

All India Radio, the historic Radio channel of India has finally stepped out of its traditional modes of communication and embarked into the Social Media and the Mobile Market with the launch of Android App and Youtube Channel.

It has also provisioned live streaming of FM Gold and AIR Urdu services from its website.

The Youtube Channel can be accessed here  while the Android app can be downloaded from here.

The Youtube Channel would  enable the listeners of AIR to access the archives at one click of a button while the Android based mobile application has been developed for accessing News stories from the AIR News Network. The integration with mobile applications would address the communication needs of the youth and the audience that followed new technologies.

With the use of social media, people could now access the content of AIR in any part of the globe,said Information Minister Manish Tewari.

Tewari said that apart from catering to news and information needs of audiences both domestic and external, this innovative technology would enhance the profile, content and reach of its National and Regional bulletins in Regional Languages in the audio form.