Lenovo India has embarked on a retail expansion across the country to tap into the country’s tier 3, 4 and 5 cities or towns. To kickstart this expansion, it inaugurated the first set of LES Lite stores in Bihar.
LES Lite is a smaller version of Lenovo Exclusive stores (LES), typically around 150-250 square feet in size. These stores will showcase the entire range of the vendor’s consumer products. The launch of four stores in Bihar marks the first phase of the expansion of LES Lite stores for Lenovo.
Alex Li, Vice President, HSB (Home and SMB), Lenovo India, said, “LES Lite stores will help us connect with our consumers across India, particularly in upcountry markets. We plan to open around 400 LES Lite stores across key upcountry markets by the end of FY 2010-11. These stores will showcase the entire range of Lenovo’s consumer product range under one roof.â€