Sonepur: In a massive awareness drive which began last month, Mortein, the pest control expert brand successfully implemented the ‘Machhar Sonepur Chhodo’ campaign at the Sonepur Mela. The awareness campaign, which aimed at educating 25 villages in Sonepur concluded with a felicitation ceremony of the Sarpanch from top 3 villages that participated in the pledge campaign. The event was graced by the presence of Mr. Rahul, SDM, Sonepur and Mr. Ashok Choudhary, DSP, Sonepur who also flagged off a fumigation drive.
Through the month long awareness drive, Mortein reached out to 25 villages across 35000 households covering over 1.7 lakh residents in and around Sonepur. As a part of the pledge campaign, 30 villages around Sonepur were invited to register and take a pledge to take necessary measures for keeping their environment mosquito free. The leading villages- Bishunpur Basant urf Suhai, Sadullahpur Satan and Kashipur Chak Bibi were awarded.
Akhil Chandra, Managing Director, Reckitt Benckiser India said, “We all are aware of the rising number of malaria and dengue cases across the country year on year. As a pest control expert brand providing care for the family, Mortein believes in taking initiatives to educate consumers on how they can take small steps to keep mosquitoes away from their vicinity. We are proud that this year our campaign “Machhar Sonepur Chhodo” got even bigger and was very well received by the people of Sonepur. We are thrilled with the overwhelming response and participation of residents. In our endeavor to educate people on healthy homes, we urge you to continue taking appropriate measures to eradicate mosquitoes.”
Speaking on the occasion, Rahul, SDM, Sonepur said, “The increasing cases of dengue and malaria is a cause of concern to everyone. We thank Mortein for choosing Sonepur to conduct this campaign. We all should promise to ourselves to make Bihar a mosquito-free state.”
As a part of this campaign, Mortein collaborated with village Sarpanch and school principals to organise fumigation, informative sessions for school children, local communities and anganwadis, neem tree plantation drive, skits, hoarding and a unique pledge ticker. In addition, at the mela, Mortein organized multiple skits which depicted story of real life heroes from these villages who have contributed towards generating awareness by taking corrective measures to eradicate mosquitoes from their village.