German Automobile major BMW made a strong presence in market in the first quarter of 2015, thanks to the boosting SUV sales. The car maker increased it profits by 20 percent, while its earnings peaked at €2.52bn during the quarter.
BMW has displayed a record sales and profits during the 1st quarter of 2015
Justin Urquhart-Stewart of Seven Investment Management says, “BMW I think have been very selective and very careful in what they have been doing, where to try and focus, what does the customer want. And certainly the SUV’s, always popular in the States, taking a brand like BMW through to the SUV typical American buyer seems to have worked very well indeed.”
China and Russia remain a problem for the company. With slow growth expected to lag in both regions.
He adds, “They can’t become mass market, they must always make sure they are seen as special and not lose that certain strength of the brand which is so vital to their value.”
BMW’s focus on innovation is also a factor in its success. It will launch 15 new or upgraded models this year – at Rolls Royce, Mini and BMW.
Ventuno