ITC in Munger has partnered with several farmers to boost the village economy under its flagship program of Mission Sunehra Kal . It will benefit over 30000 farmers in the District. It will include steps like forming, Milk Producer’s Group, Dairy Cooperative Societies, promotion for cattle loan facility through regional rural banks and installation of bulk milk chillers.
Mission Sunehra Kal, aims to ensure substantial increase in farm output and resultant income, livestock improvement, watershed management and development of dairy as alternative livelihood. “The mission is also to empower rural women and improve access to education for local populace,” an ITC official said.
The social development initiatives of ITC have so far benefited 65,000 families of farmers. Besides, according to ITC statistics, 3465 women benefited from the schemes meant for women. Improved agriculture practices on 300 acres of land in four blocks of Munger have borne fruits as the yield has gone up, the ITC official said and added the watershed development programme was going on in 21 villages whereas primary education scheme covers 57,000 students.
Considering that livestock is an important source of regular income for farmers, ITC has been working for productivity increase through an integrated package of animal husbandry services comprising genetic improvement to ensure disease-free and resistant animals. In partnership with NGOs, ITC is running 33 cattle development centres that provide animal husbandry services across 430 villages.