Would you like to buy Buffaloes and Oxen then try some free classifieds sites like OLX or Click.in. This is what is happening in Indian Internet Industry.
The Internet penetration into the Rural India has changed the way Cattle Business operates. Farmers are utilizing Internet to find the right buyers for their Cattle Stock.
Take a look at few such advertisements. Black ‘Murrah’ buffalo with short and tightly curled horns for Rs 80,000 and herd of 10 ‘Holstein Friesians’ cows at Rs 6 lakh.
According to Quikr CEO Pranay Chulet, “While the main metros continue to be top contributors to our site, the rapidly increasing internet usage in Tier 2 and Tier 3 towns has also boosted our growth tremendously. Today Tier 2 and 3 cities account for over 50 per cent of our traffic. People are very passionate about their pets and that reflects in the kinds of ads/replies we find for adoption of various pets on our site”.
Olx, which has a majority of users mainly from metros, is also finding that small town traffic on its site is growing. “We do notice positive trends from Tier 2 cities as well. These include cities like Jaipur, Surat, Cochin,” Olx CEO Amarjit Batra said.
“…people are now witnessing responses to ads even for pets and animals like cows and buffaloes, which have been listed for sale on OLX from rural or semi urban areas,” Batra said, adding such trends were prevalent globally.
Buying and selling of such dairy animals is already a practice in rural India and the availability of this platform has further catalysed the trading of dairy farming animals ensuring better reach and responses compared to other traditional platforms, he added.
Great Post dude
its an exaggeration, though these kind of ads are posted, they dont receive much response thus the cycle gets broken