Do you run Fitness Training Classes, a Gym or anyway associated with Fitness Training Industry ? If yes, then this Article is definitely for you.
Lots of fitness professionals in today’s industry struggle with the issue of how to get more personal training clients without spending tons of money on advertising.
Bedrons Keuilian, a Fitness Marketing Guru says, “One of the biggest lies that personal trainers have been told is that they need more and better marketing. While that may be true in some cases, more often than not, they have a closing problem”.
Keuilian suggest five tactics to  help personal trainers gain more clients without advertising:
1. Establish rapport with your leads. People only do business with those they like and trust, so it’s important to establish a connection between you and your potential clients. Social media is an excellent way to get your business’ name out there without spending any money, and you’ll have the opportunity to let your community know what your business is all about.
2. Find the reason why your potential clients are seeking personal training. People buy your service because they want something, not because they need to get in shape or be healthier. For example, someone might come to you because they say the need to lose weight, but the real reason could be much more complicated than that. They could have just gone through a nasty divorce and want to get back into the dating scene, or they’ve slowly noticed that their clothes don’t fit anymore and they’re not willing to buy bigger sizes, or things of that nature. Once you figure out the real reason why they want to lose weight or tone up, you’ll have a better chance of converting your prospect into a loyal paying client.
3. Sell the benefits of your personal training business, not the features. No one cares about the features in your gym or boot camp like air conditioning and how many treadmills you own. All potential clients want to know is what’s in it for them or how they benefit from joining your program.
4. Create a sense of urgency and stress it. If you can’t build urgency during your sales process then it doesn’t matter how amazing your workouts are, you’re always going to struggle to make the sale. Stressing urgency is important because it gives your potential clients a reason to buy your services now, rather than later.
5. Finally, ask for the sale. A lot of fitness business owners and personal trainers forget this last step, but it’s one of the most important because if you don’t then you’re leaving your sale up to chance. Be prepared to hear the word “no†a couple of times before you hear a “yes.†The trick is to overcome their objections by asking questions and giving compelling answers that build up your business’ value.
(Bedros Keuilian is the founder of Fit Body Boot Camp and blogs at PTPower.com)