New Delhi: Fiama Di Wills has announced its association with designer Masaba Gupta for a special fashion presentation, which will be unveiled at the Wills Lifestyle India Fashion Week Spring-Summer 2015, starting here Oct 8.
For the personal care brand, Masaba has co-created a signature collection which is scheduled for unveiling Oct 10.
She has rendered a glamorous and uber chic touch to the new collection while retaining her bold signature style motifs. The collection is young, sensual and exquisitely feminine.
“It’s not very often that I find inspiration in jewels and gemstones, and itÂ’s not a very integral part of my design aesthetic, but this is a unique collaboration and this is the first time I will be using embellishments in my work,†Gupta said in a statement.
Masaba will be joining the list of designers like Suneet Verma, Wendell Rodricks, Pankaj & Nidhi, Rahul Mishra and Ranna Gill, who had collaborated with Fiama Di Wills in the past.
Sandeep Kaul, chief executive, personal care products business, ITC Limited, said: “We believe that Masaba and her design style is an embodiment of Fiama Di Wills’ brand philosophy of timeless youthfulness.â€
Fashion Design Council of India president Sunil Sethi feels every season Fiama Di Wills brings forth a showcase that is “an impeccable blend of beauty and fashionâ€.