If you’ve ever watched a short, fun video on YouTube that lasted less than a minute, then you’ve seen a YouTube Short. These quick videos are becoming a super popular way for brands to show their products or ideas to a lot of people. In fact, many companies are using YouTube Shorts to reach big audiences and get great results much faster than with other types of ads. Here’s how they’re doing it!
What Are YouTube Shorts?
YouTube Shorts are short, vertical videos that are 60 seconds or less. They’re fun to watch because they’re quick, easy to understand, and look good on your phone. You can find them in the YouTube app, and they autoplay, meaning they keep playing one after the other.
Why Are Brands Using YouTube Shorts?
1. Big Audience, Fast Reach
YouTube has over 2 billion users—that’s like a huge crowd of people! Because of this, Shorts are a great way for brands to get their message out to a lot of people really quickly. The YouTube algorithm (the thing that decides what videos to show you) likes Shorts, so it helps them spread far and wide.
2. More Fun and Engaging
Shorts are designed to keep you watching because they loop and play again automatically. This means people are more likely to watch a brand’s video over and over. And since brands can make their Shorts funny, interesting, or exciting, viewers enjoy watching them, which helps build a connection.
3. Cheaper and Faster to Make
Making a Short is much cheaper and faster than making a big, fancy video. Brands can create cool content without spending too much money, and they can try out new ideas quickly. For example, they can make a fun product demo or show off behind-the-scenes stuff in a way that feels fresh and exciting.
4. Creativity and Flexibility
With YouTube Shorts, brands have a lot of freedom to get creative. Since the videos are short, they can try different things like challenges, funny moments, or cool tricks to catch people’s attention. It’s a great way for brands to be fun and show their personality.
5. Joining Trends and Getting Noticed
There are lots of fun challenges and trends on YouTube, and brands can join in! By making a Short that matches what’s popular, brands can get noticed by more people and seem cool and up-to-date. Plus, they get to be part of the fun things that everyone is talking about.
Some Brands Are Already Winning with YouTube Shorts
A lot of brands have already used YouTube Shorts to their advantage. For example, Sephora (a beauty brand) uses Shorts to show off makeup tutorials, while Coca-Cola has joined in on trending challenges. Even smaller brands can make successful Shorts, like pet brands who post cute and funny animal videos to get people’s attention.
How Can Brands Get the Best Results with YouTube Shorts?
1. Tell a Story
Even though the videos are short, they should still tell a story. It could be something funny, helpful, or exciting, but it should make sense and keep people interested.
2. Make It Look Good on Phones
Since most people watch Shorts on their phones, videos should look good on small screens. Use big text, bright colors, and keep things simple so everyone can enjoy the video easily.
3. Use Music and Sounds
YouTube Shorts let you use popular music or sounds. This can make the video even more fun and catchy. When a brand uses a trendy sound, it makes the video stand out more.
4. Be Real
People like it when brands feel real and authentic. Instead of just selling something, brands can show the behind-the-scenes stuff or make their videos funny and relatable. This helps people feel like they know the brand better.
5. Keep Trying New Ideas
One great thing about Shorts is that brands can try lots of different things to see what works best. If something goes viral, they can try more videos like it. It’s all about having fun and being creative.
YouTube Shorts is a fun, fast way for brands to get noticed by lots of people without spending a lot of money. They can create short, engaging videos that are easy to make, fun to watch, and help them connect with audiences. Whether it’s joining a trend or showing something new and creative, YouTube Shorts is a great way for brands to make a big impact quickly.
If you’re a brand, it’s time to hop onto YouTube Shorts and start sharing your cool, creative videos with the world!