IIM Ahmedabad would begin 4.5 months course in Crafting Luxury and Lifestyle Businesses from January 20. This is first time when such a course is being offered by any top B-School in India.
The programme is best suited for those with experience in luxury and lifestyle businesses as also those who wish to enter these segments.
Interested candidates can fill and submit the nomination form online on the website of the Institute.
The 4½ month learning experience would be delivered primarily through 10 days face-to-face in-class interactions and a continued interaction online over the period. It will involve (i) two workshops, (ii) lab on product development (iii) presentations and discussions led by faculty and experts (brand owners, craftsmen, retailers, and consultants), (iv) interactions with artisans and (v) webinars.