Google Doodle pays tribute to Dr. Verghese Kurien on his Birthday

Search Engine Giant Google has placed a Doodle on its homepage to honor the great agricultorist and the father of white revolution in India, Dr. Verghese Kurian. The doodle shows Dr. Kurian sitting along with a Cow and 3 drums of milk.

Google doodle featuring Dr. Verghese Kurian

Google doodle featuring Dr. Verghese Kurian

Dr. Kurian is remembered as the man behind India’s white revolution who empowered millions of rural poor in Gujarat through a cooperative movement. Kurian has died on Sep 9, 2012 at the age of 81. It was his initiative that catapulted India to be the world’s largest milk producer in the 1970s. He was the founder-chairman of the National Dairy Development Board (1965-98) and also chairman of the Gujarat Co-Operative Milk Marketing Federation Ltd (GCMMF)(1973-2006). The Kerala born ‘Amul man’ who arrived in Anand in 1949 launched Operation Flood in 1971.

The cooperative movement, he helped to create became a model not only for India, but for developing countries throughout the world. The Operation Flood Programme, of which Milk Producers’; Cooperatives were the central plank, emerged as India’;s largest rural employment programme and unleashed the larger dimension of dairy development. Dr. Kurien was the undisputed ‘Milkman’; of India. Born on November 26, 1921 at Kozhikode, Kerala, he graduated in Science from the Loyola College in 1940 and obtained hisdegree in Engineering from the Guindy College of Engineering in Chennai. After a stint at TISCO, Jamshedpur, he obtained the Govt. of India’;s scholarship to study Dairy Engineering. After some specialized training at the Imperial Institute of Animal Husbandry & Dairying, Bangalore, he left for the United States where he completed his Masters degree in Mechanical Engineering with Dairy Engineering as a minor subject from the Michigan State University in 1948.

Upon his return to India, Dr. Kurien was assigned to a Government Creamery located at Anand in Gujarat to serve his bond period. He arrived in Anand on Friday, the 13th May 1949. His only intention at that time was to obtain a release from his bond and get out of Anand as quickly as possible. At the end of 1949, when he got release orders from his job from the Government Creamery, he was all set and eager to pack off to Mumbai. Shri Tribhuvandas Patel, the then Chairman of Kaira District Co-operative Milk Producers Union (popularly known as Amul), with whom Kurien had developed a friendship requested him to stay on in Anand for some more time and help him put his co-operative society’;s dairy equipment together. Kurien decided to stay back for a few more days and stayed there forever.

His forced tenure at Anand changed the destiny of Indian Dairy industry. He started helping the fledgling dairy co-operative. The rest is history.

The first Dairy Co-operative Union in Gujarat was formed in 1946 with 2 Village Dairy Co-operative societies as its members. The number of member societies has now increased to 16,100, with 3.2 million members pouring milk every day- twice a day. Today, the Billion Dollar GCMMF has emerged as the India’;s largest integrated dairy products manufacturing and marketing organization. NDDB, formed by the efforts of Dr. Kurien ensured replication of Amul Model across India. Thereby, it played an instrumental role in increasing the milk production of India significantly. India’;s milk procurement has increased from 20 million metric tonnes per year in the 60s to 122 million metric tonnes in 2011.

His work has received tremendous national and international recognition. The Govt. of India conferred on him the “Padma Vibhushan”, the second highest honour in the land next only to Bharat Ratna. He is also the recipient of the World Food Price, the Ramon Magsaysay award for Community Leadership, the Carnegie – Wateler World Peace Prize and the International Person of the Year award from the U.S.

Dr. Kurien’;s main contribution has been in designing of systems and institutions, which enable people to develop themselves, as he believed the development of man can best be achieved by putting in his hands the instruments of development. He believed that the greatest assets of this country, were its people and he dedicated his life to the task of harnessing the power of the people in a manner which promoted their larger interests.